Alec Bradley - Project 40 Robusto

Discover the Power of Project 40: Elevate Your Cigar Experience

Have you ever wondered how much of your happiness is within your control? The concept behind Project 40 suggests that while 50% of your happiness is determined by genetics and 10% by life circumstances, the remaining 40% is shaped by your perspective and mindset. Alan Rubin, founder of Alec Bradley Cigars, took this idea and infused it into the world of cigars, creating a smoking experience that aims to enhance both your mental well-being and overall enjoyment.

The Project 40 cigar, wrapped in a premium Nicaraguan leaf, features a Brazilian Habano binder and rich Nicaraguan fillers. This carefully crafted blend delivers a harmonious balance of cedar, nuts, and spice, designed to elevate your relaxation and improve your mood. Just as cigars have long been a source of comfort and connection, the Project 40 Robusto (5x50) brings you a sensory experience that aligns with the concept of enhancing the 40% of happiness you can influence.

Rediscover relaxation with Project 40, a cigar that’s more than just a smoke—it's a path to a more enjoyable and mindful life.