"Hoyo" literally means "hole" and in this case describes the low-lying position of the plantation on the fertile banks of San Juan y Martinez river.  Jose Gener, a Spaniard from Tarragona, first used the name of his vega on a brand of Habanos in 1865. 

The flavour of Hoyo de Monterrey's blend makes it an attractive choice for those who seek a delicate yet aromatic Habano that is lighter to the taste but with great elegance and complexity.